Logo Price: What Should You Pay For Your Logo Design
Just how much you should fork out for a logo depends on several factors. A fast internet search will show that logo prices range from $50 to $50,000 depending on who you appoint.
There is a legitimate reason for the major difference logo design prices. A $50,000 logo price tag would probably be part of a detailed branding campaign strategy specially concocted by branding consultants. The campaign cost per se could reach seven figures.
This sort of package is more appropriate for Fortune 500 companies who are able to afford such a colossal fee. Branding campaigns like this are responsible for the worldwide recognition of Nike’s Swoosh logo. Huge multinationals like Nike spend millions on a yearly basis on branding and rebranding projects.
Having said that, the majority of businesses cannot afford the expertise of branding consultants. A more reasonable option would be traditional logo designers. The logo design rates from those designers are in the area of $1000 to $2000 per custom logo design. A lot of their time is spent researching the company, its industry and its historic. Since all of this consumes valuable time and time is money, they therefore have to charge for it. This kind of service is ideal for those who prefer to speak in detail to designers and are in no rush to receive their designs.
However, many businesses might still find that a logo price of $1000 is still beyond their budget. Consequently, many taken to the internet seeking more affordable alternatives.
Online creative logo designers charge the least for their services. At logo prices of $50 to $500 per logo, their logo design rates are certainly the lowest around. The reason for the low logo price is very simple. There is no confusing design process, no long winded proposals and no hundred page manual explaining why they chose blue instead of purple.
In addition to more attractive logo design rates, clients can look forward to speedier turnaround times as well.
But here is the catch, however. Not all online logo design agencies give you the same value for money services so it is imperative that you read the terms and conditions. A small number of low cost design companies place limits to the number of revisions allowed. They would most likely offer cheaper logo design rates but they will charge for every revision made. Sneaky way of making money indeed.
Be on the lookout for designers who provide low resolution file formats which are not adequate for print. Ensure that the logo design price includes print ready final file formats. You would likely need them if you want to print corporate stationery or marketing collateral in the future.
Besides that, be certain that your logos can be trademarked. Many customers find themselves in a tricky situation when they find out their logo is not wholely distinct due to use of a public domain clip art. And this can have a damaging affect on their efforts to have their logo trademarked.
Rex Hunter has been in advertising for over a decade. He has written and co-written many articles on branding for small businesses where he shares his ideas on logo price, internet marketing strategies and best products to market on the internet.










